Things began to shift when I found holistic mindset coaching—and realised I had a natural gift for it. I’d always been deeply intuitive, deeply compassionate, and endlessly curious about why we are the way we are. Coaching unlocked something in me. I trained and qualified in 2018, continued to practice (over 700 training hours to date), and brought these skills into my fitness coaching at the time. In 2019, I launched Aimee Elizabeth Coaching to follow my gift and passion for inner healing coaching. But I still couldn’t build the coaching business I dreamed of, despite the great results and feedback I was receiving from clients. It always felt like I was missing a piece. ​ Then came Human Design. It felt like I was finally seen. As an Emotional Projector, learning to honour my energy, follow invitations, and trust my feelings helped me stop doubting and getting in my own way. Before that, I’d spent thousands of pounds on business and marketing coaching, trying to make things work the way I was told they should. But no matter how much I learned or implemented, my business still felt like a side project—something that wasn’t fully landing, no matter how much I poured into it. Human Design changed that. Things finally started to click. I stopped trying to be like everyone else and started building in a way that worked for me. I was recognised for my insights and began guiding others through their design too. Then came one of the biggest challenges of my life. After giving birth to my daughter, I developed a rare skin condition that covered my body with painful, bleeding sores. I couldn’t sleep, couldn’t wear most clothes, and couldn’t even hold my baby some nights. When that condition healed, another wave came—eczema, head to toe. I was cracked open physically and emotionally. But deep down, something told me: This is not a punishment. This is your awakening. That’s when I explored even deeper into my design and found the Gene Keys. I began to understand the deeper purpose behind what I was experiencing. Layer by layer, I healed. Through the Gene Keys, light therapy, subconscious rewiring, belief coding, and a lot of inner work, I transformed not just my skin, but my life. I let go of the roles and beliefs I’d been carrying for years. My relationship with my mum shifted. My business began to grow. I felt clear, confident, and aligned with my purpose in a way I never had before. ​ Now, I guide others through this same kind of awakening. I blend Human Design, the Gene Keys, subconscious healing, and holistic coaching to help women—often mums and soul-led business owners—shed the conditioning that’s keeping them stuck, and step into who they really are. ​ I help people remember their gifts. I help them make peace with their shadows.